Who We Are

LightBlue Online are a small UK team of dedicated specialists set up in the UK in 2010.

Young boy in a business suit with telescope.

LightBlue Online was set up in 2010 by LightBlue UK – a Finance and Wealth Management company – to provide free specialist help to people unsure how to go about choosing from the many Protection products available.


We take our time to understand exactly who you are and what you need, whilst minimising the administration involved in finding and setting up your protection policies, to get you protected as soon as possible.


At LightBlue Online are determined to give the best possible service.

Last year the team advised just under 2000 clients.

All our advisers reside and work in the UK, speak excellent English, have been in the Industry for years and have an excellent understanding of, and connections to, the Insurance Companies across the market.


You’re unique, and your time is precious. You can be sure that we’ll always treat you like an individual and work with you at times that suit you best.


In addition to Protection our Parent Company, LightBlue UK, can advise across a whole range of Financial Products.

Knowing you’ve chosen the right protection solution is only achieved if you have received professional advice. There are many Protection providers and each has their own specialisations and exclusions which means policies taken out online or without independent advice are often not paid out.

LightBlue Online is committed to helping you find the best protection policy that suits your needs and it all starts with a simple, obligation-free consultation with one of our dedicated advisors.


Our aim is to build long term relationships by providing a professional and personal service, to provide you with clear and on-going guidance in order that you are fully informed when making important protection decisions.


We are completely independent and not tied to one insurer so provide advice on products from all of the market, including AIG, AVIVA, Friends Life, Legal & General, Liverpool Victoria, VitalityLife, Royal London and the list goes on.


We’re always happy to answer any questions you may have.


LightBlue Online does not charge you for its advice, it receives a commission from the insurance company. This payment covers our professional services, compliance costs and our on-going support and is only paid if the policy remains in force for the full indemnity period.


If you’re unsure what you need then contact us either by phone on 01702 719625, by email at enquiries@lightblueonline.com or by using the contact me option by clicking here.

Six Reasons To Use Us


  • Our advice is free
  • We will explain the good, the bad, and the ugly
  • We will ask the right questions
  • We do all the work, right through to completing the application form
  • We have access to all the insurance companies
  • We are regulated and authorised by the FCA

Live your life and let us safeguard your future.


Seven Families is a charity led campaign to provide a tax-free income for one year to seven people who have lost their income because of a serious or long-term illness or disability. We aim to highlight the need for people to plan financially in case they become too ill to earn an income and the charity Disability Rights UK are working with seven families where the main breadwinner has been forced out of work by an accident or illness and not received any related insurance pay out. The campaign has three aims: To raise public awareness of the financial impact of long term illness or disability; to help seven real families who are facing financial meltdown; and to demonstrate the value of independent living support, rehabilitation and counselling, through trying to help get people back to work.



The Protection Distributors group is a force for good in the world of Protection Insurance and is made up exclusively of intermediary firms whose main aim as improving the market for consumers.

It does this by putting forward positive suggestions for change and lobbying insurers for better outcomes via a formal and structured distribution voice for the protection industry.

The member firms also work on raising the positive profile of protection insurance as well as liaising with appropriate industry bodies.